ABOUT
WE ARE W1 CURATES
W1 Curates is a public art platform located at the heart of London’s iconic Oxford Street.
Purposely executed to deliver the best and most cutting-edge projects in Art, Fashion, and Music, W1 Curates harnesses state-of-the-art technology to exhibit creative content with digital prowess and unrivalled innovation and reach.
The wraparound tech covers the exterior of Flannels London Flagship store, rendering its facade into an extraordinary public art exhibition.
Situated on the busiest shopping street in Europe, W1 Curates brings art to the people.
500,000
Average Daily Footfall with collaborations running 24hrs a day, 7 days a week
3,097,652
Minimum impressions per exhibition *CBRE 2018 (minus December 2021 TFL and New Westend Data decline)
31.7M
Pixels covering 3 storeys + more than 550m2 of facade with a 2.6 pixel pitch
8k
Screen resolution made up of bespoke LED panels
ABOUT
PUTTING THE ARTIST FIRST
W1 Curates represents the most influential artists in the world because artists are at the heart of our vision – we pride ourselves in showcasing art and creators at the level you’d expect from any world-class gallery or institution.
Our bespoke, in-house batch-matched LED screen technology portrays the artist’s palette true to form without any variation from the original artwork. In short, whites are white with no variation of tone and black is black minus any grey undertones as is typically seen on commercial screens.
W1 Curates invites artists to treat us as a blank canvas. We believe that this approach supports the process of exploration – to push boundaries and maximise creative freedom.
ABOUT
WORKING WITH W1 CURATES
W1 Curates is a one-stop shop for artists and creatives no matter your discipline or perceived challenges. We take care of the facilities, support, and expertise so you can focus on creating.
Our newly-constructed, private, self-contained creative hub and production facility in East London’s Shoreditch offers a discreet, professional-grade, and fully-kitted sanctuary that includes everything you need – recording, photography, and production studios, a podcast den, immersive gallery/event space, artist’s residency and hang out space, generous coworking space (complimented by private bar and kitchen facilities), and a private rooftop terrace. But there is more...
Working with W1 Curates gives the artist the opportunity to roll out a full takeover of our public art platform and/or our private immersive gallery space.
If the artist wishes to curate their own audio production to augment their immersive project, they have full access to our industry standard recording studios, as well as our production and technical team.
To amplify each project, W1 Curates offers inhouse videographers and photographers who will capture the evolution of each project from day one.
NOW LIVE ON W1 CURATES
W1 Curates x Nanzuka Present - Hajime Sorayama
October 13th - November 6th
Hajime Sorayama has established himself as a legendary artist, both within Japan and internationally, for his extensive oeuvre centered on the ongoing pursuit of beauty regarding the human body and the machine.
His signature body of work, the "Sexy Robot" series (1978–), integrates the aesthetic beauty of the female body with the context of the robot. This series has significantly influenced the development of robotic imagery. Notable examples of Sorayama’s influence include the designs for Paul Verhoeven’s celebrated film RoboCop and Thierry Mugler’s 1995 fashion collection.
Sorayama has continued to receive high international acclaim for his many projects, such as collaborating with Sony on the concept design for their entertainment robot AIBO in 1999, providing artwork for the cover of Aerosmith’s 2001 album Just Push Play, and working with designer Kim Jones on the 2018 Dior Men collection. In 2023, Sorayama also collaborated with The Weeknd and F1 driver Lewis Hamilton.
Most recently, he held his largest retrospective to date, "Light, Reflection, Transparency," at NANZUKA ART INSTITUTE in Shanghai, which concluded with great success.
In addition to his works being housed in the permanent collections of museums including the
Museum of Modern Art in New York and M+ in Hong Kong, Sorayama has exhibited widely in numerous prestigious exhibitions worldwide, such as Unorthodox (The Jewish Museum, New York, 2015), Desire (Larry Gagosian and Jeffrey Deitch, Miami, 2016), The Universe and Art (Mori Art Museum, Tokyo, 2016 / Art Science Museum, Singapore, 2017), Cool Japan(Tropenmuseum, Amsterdam, 2018), and Post Human (Jeffrey Deitch, LA, 2024).
PREVIOUSLY FEATURED ARTISTS
Tracey Emin
Gavin Turk
Vera Lutter
Anish Kapoor
Jade Fadojutimi
David Bailey
Hank Williamson
Ben Spears
Tyler Mitchell
Adebayo Bolaji
Marcel Van Luit
Anthony James
Shephard Fairey
Joshua Vides
Seo Young Deok
Thierry Noir
Peter Blake
Martin Creed
Michael Craig Martin
David Shrigley
Tacita Dean
Sarah Morris
Katherine Bernhardt
Jeff Koons
Benjamin Senior
Eddie Peake
Harland Miller
Jonathan Rosen
Chad Knight
Zadie XA
Sunil Jupta
Jamie Hawksworth
Jon Key
Kaws
Lenz Geerk
Doron Langberg
Jamian Julian-Villani
Zoe Bedaux
Somaya Critchlow
Shinichi Saweda
Misleidys Castillo Pedroso
Goldie
Lee Simons
Sophie Von Hellermann
Helen Beard
Helen Downie
Vhils
Hodas
Scott Listfield
Mr Star City
David LaChapelle
Pichiavo
Ben Levy
Zoe Law
Kapchuk
Bob and Roberta Smith
Pholk Giant
PRESS
Laplandia
Throughout the month of December, W1 Curates are sprinkling some festive magic over Oxford Street in the form of a free-to-visit immersive experience.
Vollut’s “Safe Distance” Exhibition is a magic Journey into Immersive Digital Art
London’s art scene is set ablaze with the debut solo exhibition of digital artist Vollut at W1Curates. Titled “Safe Distance,” this groundbreaking exhibition not only marks Vollut’s solo debut but also redefines the boundaries of immersive digital art experiences.
LSOS: DJs Seth Troxler and Phil Moffa have given Oxford street a comic inspired AR twist.
The Oxford Street gallery W1 Curates has teamed up with Lost Souls of Saturn – a multidisciplinary live project and collaboration between Seth Troxler and Phil Moffa, two in-demand DJs and producers, well-known on the electronic music circuit
Thursday’s best photos
The digital artist Frederic Duquette, known professionally as Fvckrender, attends the launch of his video exhibition Catch the Light.
