WE ARE W1 CURATES
W1 Curates is a public art platform located at the heart of London’s iconic Oxford Street.
Purposely executed to deliver the best and most cutting-edge projects in Art, Fashion, and Music, W1 Curates harnesses state-of-the-art technology to exhibit creative content with digital prowess and unrivalled innovation and reach.
The wraparound tech covers the exterior of Flannels London Flagship store, rendering its facade into an extraordinary public art exhibition.
Situated on the busiest shopping street in Europe, W1 Curates brings art to the people.
Average Daily Footfall with collaborations running 24hrs a day, 7 days a week
Minimum impressions per exhibition *CBRE 2018 (minus December 2021 TFL and New Westend Data decline)
Pixels covering 3 storeys + more than 550m2 of facade with a 2.6 pixel pitch
Screen resolution made up of bespoke LED panels
PUTTING THE ARTIST FIRST
W1 Curates represents the most influential artists in the world because artists are at the heart of our vision – we pride ourselves in showcasing art and creators at the level you’d expect from any world-class gallery or institution.
Our bespoke, in-house batch-matched LED screen technology portrays the artist’s palette true to form without any variation from the original artwork. In short, whites are white with no variation of tone and black is black minus any grey undertones as is typically seen on commercial screens.
W1 Curates invites artists to treat us as a blank canvas. We believe that this approach supports the process of exploration – to push boundaries and maximise creative freedom.
WORKING WITH W1 CURATES
W1 Curates is a one-stop shop for artists and creatives no matter your discipline or perceived challenges. We take care of the facilities, support, and expertise so you can focus on creating.
Our newly-constructed, private, self-contained creative hub and production facility in East London’s Shoreditch offers a discreet, professional-grade, and fully-kitted sanctuary that includes everything you need – recording, photography, and production studios, a podcast den, immersive gallery/event space, artist’s residency and hang out space, generous coworking space (complimented by private bar and kitchen facilities), and a private rooftop terrace. But there is more...
Working with W1 Curates gives the artist the opportunity to roll out a full takeover of our public art platform and/or our private immersive gallery space.
If the artist wishes to curate their own audio production to augment their immersive project, they have full access to our industry standard recording studios, as well as our production and technical team.
To amplify each project, W1 Curates offers inhouse videographers and photographers who will capture the evolution of each project from day one.
PREVIOUSLY FEATURED ARTISTS
Marcel Van Luit
Seo Young Deok
Michael Craig Martin
Misleidys Castillo Pedroso
Sophie Von Hellermann
Mr Star City
Bob and Roberta Smith
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