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AORIST PRESENT MVP 'MOST VALUABLE PAINTING' JONAS LUND
SOUND ARTISTS, HARRY YEFF AND TRUNG BAO, TRANSFORM VOICES INTO GEM STONES IN LANDMARK EXHIBITION
The new 400 square metre immersive gallery will present wall-to-wall digital gemstone artworks from a selection of the VOICE GEM archive...
Dropbox has more than 700 million registered users across 180 countries. Where we once cut-and-pasted photographs into physical photo albums, we now save our images on iCloud. Answering machine messages are locked behind passcodes...
SPEECH RECOGNITION: THE VOICE GEM SYSTEM OF HARRY YEFF & TRUNG BAO
In a basement gallery under London's Oxford Street, Jeremy Allen discovers a cache of precious stones formedfromthe voices of Ai Weiwei, Lily Cole and Sir Geoff Hurst
GENERATING GEMSTONES FROM VOICE – VOICE GEMS: 1000 YEAR ARCHIVE IMMERSIVE EXPERIENCE
Pioneering artists Harry Yeff and Trung Bao opened an immersive experience in the basement of Flannels’ Oxford Street shop. VOICE GEMS: 1000 YEAR ARCHIVE is a unique...
Lund explores how systems of value play out in the context of art-making and art valuation in MVP (Most Valuable Painting).
This online participatory project consists of 512 individual digital paintings that will change and evolve, optimising themselves to become more desirable based on audience engagement data and sales.
Each MVP’s aesthetic outcome is determined by a fitness algorithm that tracks a range of factors, including each individual MVP’s performance in terms of likability and attention-grabbing potential, and considerations such as likes, clicks, and user engagement.
The project culminates with the Most Valuable Painting, which is ultimately influenced by the sales of the previous 511 MVPs; the last painting sold holds all the aesthetic value determined by viewer and collector preference.
Lund’s project alludes to the consequence of quantifying value and how the art world and our new digital ecosystem create a unified sense of value when, in actuality, the value of an artwork is a complex interrelation of ever-changing factors alongside the subjective aesthetic tastes of the viewer.
Participate in creating the Most Valuable Painting at https://mvp.art
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